Rebranding Case Study

As a part of Jon Newman’s class, at the School of Visual Arts in New York City, we were tasked with a complete refresh of a brand that was on the decline.

The theoretical new brand is “Genesys”, a new name and face for the brand Theranos.


Tasks performed

  • Research
  • Concept
  • Design
  • - Landing Page
  • - Letterhead
  • - Business Card
  • - Logo Animation